Free Anti Spam Policy Template

Legally reviewed by Mark Costello Written by Dena Standley Last updated September 3, 2025

What is an Anti Spam Policy?

Anti-spam policies are company rules and configurations that regulate the transmission of bulk electronic messages, such as emails. They target unwanted or illegal commercial emails. Businesses that send marketing emails must create and stick to an anti-spam policy.

Aside from being annoying, spam can be dangerous. Some unwanted emails contain phishing links configured to steal the recipients’ sensitive information. If such emails can be traced back to your business, you may lose your reputation and suffer penalties for breaking the law. Establishing an anti-spam policy puts your email audience at ease, as they know you have a structure in place that protects them from exploitation.

The CAN-SPAM Act, 15 U.S.C §§ 7701-7713, requires commercial email senders to obtain explicit consent from recipients before adding them to their email recipient list. It requires that marketers clearly identify their company in the header and provide a one-click unsubscribe button for users who wish to opt out.  Additionally, every message they send should be helpful and informative.

Some companies with cloud mailboxes provide customizable anti-spam policies to help recipients regulate spam and prevent phishing. The marketing platform you use for email campaigns may also have an established spam control process in place. However, as a business, you need a personalized policy to demonstrate your commitment to fighting spam.

Read Full Bio

Article written by

Dena Standley

Senior Writer | Experienced Paralegal | 79 Articles

Dena Standley is an experienced paralegal based in Houston, Texas and has over a decade of experience working as a paralegal with trial lawyers and law firms. She is passionate about making legal processes more accessible and helping people understand and navigate complex legal matters with confidence.