Make your free

Marketing Agreement

Worldwide Compatabilty - USA, Canada, UK & Australia etc.

Create Document

Download for Word (.doc) or Adobe (.pdf).

Free Marketing Agreement Template

Author Photo
Document and article by on March 17, 2024 Written by Easy Legal Docs Editorial Team

This guide provides insight into what marketing agreements are, why they’re important, and how to use them effectively in your business. Plus, you can download our easy-to-understand template for creating your own marketing agreement.

What is a Marketing Agreement?

A marketing agreement is a formal contract between two parties, where one party agrees to provide marketing services to the other. It outlines the terms, conditions, and scope of the marketing services to be provided. This type of agreement is crucial for setting clear expectations and responsibilities, ensuring that both parties understand their roles and obligations.

Marketing agreements vary depending on the nature of the business, the type of services required, and the goals of the marketing campaign. They are essential for businesses seeking professional marketing services, offering a structured way to manage the relationship and deliverables.

Key Elements of a Marketing Agreement

Every marketing agreement should be tailored to the specific needs of the parties involved. However, certain key elements are common in most agreements:

  • Services Provided: This section details the specific marketing services to be provided, such as social media management, content creation, or advertising campaigns.
  • Payment and Fees: It outlines the total cost, payment schedule, and any terms related to expenses and invoicing.
  • Term and Termination: This part specifies the duration of the agreement and the conditions under which it can be terminated.

Remember, a well-drafted marketing agreement not only protects your legal rights but also serves as a roadmap for the successful execution of marketing services.

Structure of a Marketing Agreement

Services Provided

This section describes in detail the marketing services to be rendered. It can include various marketing strategies, campaign management, and other related services.

Payment and Fees

An integral part of the agreement, this section outlines how and when payments will be made. It may include details about initial deposits, final payments, and any recurring fees.

Term and Termination

This part of the agreement defines its duration and how it can be brought to an end.

Confidentiality and Intellectual Property

These clauses protect trade secrets, client lists, and other sensitive information. They also clarify the ownership of any intellectual property developed during the course of the agreement.

Limitation of Liability

This important section limits the liability of each party under the agreement, often covering scenarios of indirect or consequential losses.

Benefits of Having a Marketing Agreement

A marketing agreement offers numerous benefits. It provides a legal framework that ensures both parties are clear about their responsibilities, deliverables, and compensation. This clarity helps prevent misunderstandings and disputes, fostering a more productive and trusting business relationship.

Moreover, a well-crafted agreement protects the interests of both the client and the marketer. It ensures that the marketer is fairly compensated for their services, while the client receives the agreed-upon marketing services.

Common Pitfalls to Avoid

When drafting a marketing agreement, it’s important to avoid vague language and to be as specific as possible about the scope of services and payment terms. Ambiguities can lead to disputes and dissatisfaction. It’s also crucial to ensure that the agreement complies with relevant laws and regulations, as failure to do so can result in legal challenges.

How to Fill Out the Free Marketing Agreement Template

Filling out the free Marketing Agreement template from is straightforward. Follow these steps to ensure all necessary information is included.

Step 1: Insert Basic Information

Start by entering the Effective Date of the agreement. Then, fill in the Client's and Marketer's names and addresses in the designated [CLIENT NAME], [CLIENT ADDRESS], [MARKETER NAME], and [MARKETER ADDRESS] sections. For example, “Effective Date: January 1, 2024,” “Client: ABC Corp,” and “Marketer: XYZ Marketing Solutions.”

Step 2: Specify Services

In the ‘Services Provided’ section, list all marketing services the Marketer will provide. Be as specific as possible. For instance, include services like “Social Media Management,” “Email Marketing Campaigns,” or “SEO and Content Strategy.”

Step 3: Detail Payment and Fees

Fill in the total cost of services, payment schedule, and any specific conditions regarding expenses. For example, write “$5000 to be paid upon signing, $5000 upon completion.”

Step 4: Set the Term and Termination Clauses

Indicate the duration of the agreement in the ‘Terms’ section. In the ‘Termination’ section, specify conditions under which the agreement can be terminated, including notice periods or breach conditions.

Step 5: Address Confidentiality, Ownership, and Other Legal Terms

Complete sections on confidentiality, relationship between parties, ownership, and intellectual property. Here, you’ll acknowledge the handling of sensitive information and clarify the ownership of materials and intellectual property.

Step 6: Sign and Date the Agreement

Finally, both the Marketer and the Client need to sign and date the agreement. Ensure that all parties understand and agree to the terms before signing.

By following these steps, you’ll create a comprehensive and legally sound Marketing Agreement tailored to your specific needs.

Did you find this helpful?

Document Sample

Marketing Agreement Template

Below you can see a sample of the Marketing Agreement template:

Template Marketing Agreement

Marketing Agreement FAQs

What is a Marketing Agreement?

A Marketing Agreement is a formal contract between two parties – typically a business and a marketer or marketing agency. This legally binding document outlines the scope of marketing services to be provided, along with terms related to payment, duration, termination, confidentiality, and more. To simplify the process of crafting such an important document, we offer a comprehensive Marketing Agreement template at

Can this template be modified to suit my specific needs?

Absolutely. The template is designed to be adaptable. You can add, remove, or modify sections to better suit the specific requirements of your marketing arrangement.

How detailed should the 'Services Provided' section be?

This section should be as detailed as possible, listing specific marketing tasks, campaign goals, deliverables, and any other relevant details. Clarity here helps prevent misunderstandings later on.

What happens if either party breaches the agreement?

The template includes a 'Termination' section which outlines the consequences of a breach. Generally, it allows for the agreement to be terminated if one party fails to meet their obligations.

What should be included in the 'Payment and Fees' section?

Include the total cost of services, payment schedule, any upfront deposits required, and terms related to additional expenses. It’s important to be clear about when and how payments should be made.

How do we handle confidentiality in this agreement?

The template includes a confidentiality clause that both parties must adhere to. It's important to specify what information is considered confidential and the obligations for protecting it.

What if we need to amend the agreement later?

The template has an 'Amendments' section. Any changes to the agreement after signing should be made in writing and signed by both parties.

Can this agreement be used for international marketing services?

Yes, but it's crucial to ensure that it complies with the laws of all relevant countries. Consulting with legal professionals knowledgeable about international law is advisable in such cases.

Create Your Free Marketing Agreement Online

Create Online

Or choose a file format:

Download .doc Download .pdf Google Docs

Looking for Something Else?

There are plenty of templates to choose from, and we're adding more each week!